Too often in our modern world business owners forget the importance of photography and videography in their businesses. In everyday life it’s easy to see and understand, but some may wonder how it can truly affect a business.
In particular, videography allows for a business to tell a story in a short amount of time. With the help of the right videographer, your business can flourish, and if you don’t use one then you may find yourself falling behind.
Maureen Morrison with AdAge.com has written out how valuable videography is for businesses, especially as our world moves further into a new technological age.
“Any shop today that can’t quickly churn out clips for Instagram, live streams for Meerkat and commercials for TV will find itself at risk, according to agency executives. “It’s requisite to the sustainability of the agency,” said David Rolfe, director-integrated production at BBDO New York.
His unit now produces just under 20% of its work in-house, with a goal to reach 60%, factoring in all content and social creation. “Agencies are dependent on production, and any agency that doesn’t have it now looks vulnerable,” Mr. Rolfe said.” Continue reading here…
How can you be sure that you’re getting a quality videographer though? It can be nerve wracking when you’re trying to decide what’s best for your business, but Jennifer Jager wrote an article on entrepreneur.com that gives some helpful tips to ensuring you’ve got the right videographer for the job.
“No matter what your budget, you’ll be able to find someone to create videos for you. If your finances are really tight, there’s nothing wrong with hiring a college student who does production on the side, or someone who’s really new and just trying to build up his portfolio. Just know that the production quality won’t be the same as if you hire a professional team. On the flip side, if you have a bigger budget, use it. Professionals who command higher rates do so because they’re confident in their product. They have the bells, whistles and experience to make your video sizzle.” Read more here…
There are a number of fantastic sources of information regarding the subject, however if you want to understand videography when perhaps a video is the best way to communication the value.
If you understand the value of videography in your business, then you’re able to leap forward in the business industry. Our world is changing, and with our modern means of communication you’ll have to look at a variety of options to read your target audience.